About This Work
At Pearson, I manage 50+ paid-media landing pages for Pearson Virtual School and Connections Academy —
pages like learn.connectionsacademy.com/national that receive paid traffic and need to
convert. I work closely with the CRO team and am a lead driver of the testing strategy behind those pages, strategizing closely with the
CRO team to help decide what gets tested, why, and how success is measured.
This isn't a solo effort — I work closely with the paid media team, the analytics team, the brand team, and the development/CRO testing team to plan and ship tests that move lead conversion. Day to day, I'm the team's subject-matter expert for GA4, Google Looker Studio (Data Studio), and Salesforce, translating data from all three into testing decisions and reporting on results.
Tools & Skills
GA4 Looker Studio Salesforce CRO Testing Cross-Functional CollaborationQuick Answers
- How many landing pages are managed?
- 50+ paid-media landing pages for Pearson Virtual School, including examples like learn.connectionsacademy.com/national.
- What is the role in this program?
- Main driver of the CRO testing strategy across the paid-media landing page portfolio, and subject-matter expert for GA4, Looker Studio, and Salesforce.
- Which teams are involved?
- Paid media, analytics, brand, and development/CRO testing teams, all working together to improve lead conversion.