Design meets performance marketing
MTN-SEA Agency is my studio for web design and digital marketing contract work — the same name comes from the two places I've always felt most myself, the mountains and the sea. I design and build full sites from scratch (branding, layout, copy, and code), and I also specialize in the less visible half of the job: making sure those sites actually rank, get read correctly by AI answer engines, and convert visitors into leads.
By day, I work at Pearson as the go-to subject-matter expert on GA4, Google Looker Studio (Data Studio), Salesforce, and lead conversion for Pearson Virtual School / Connections Academy. I manage 50+ paid-media landing pages and lead the CRO testing strategy behind them, working closely with the paid media, analytics, brand, and development teams to move the needle on lead conversion at scale.
Outside of that, I take on independent web design and SEO/AEO clients — several of which are featured in my portfolio, including a personal-injury law firm I took from a crowded regional field to a top-3 Google ranking within a year.
What I Work In
Design & Build
Bootstrap HTML5 / CSS3 JavaScript Adobe Experience Manager (AEM) Claude Code
From from-scratch client builds to enterprise CMS page design at Pearson.
SEO & AEO
On-Page SEO Technical SEO Answer Engine Optimization Content Strategy Local SEO
Structuring sites so both search engines and AI answer engines can find and cite them correctly.
Analytics & CRO
GA4 Looker Studio Salesforce A/B & CRO Testing Lead Conversion
SME for GA4, Data Studio, Salesforce, and lead conversion across a large paid-media program.