Field notes on design, UX, SEO, AEO, AI-assisted workflows, accessibility, and CRO.
Consistency isn't red tape — it's what makes a brand recognizable and trustworthy over time.
Accessible design is better design for everyone — and it's not as hard to get right as people assume.
Claude and tools like it make web design faster, not foolproof. Here's how I use them without cutting corners.
Web design, then UX and interaction design, then testing and user studies, now the marketing side of user behavior.
Search engines and AI answer engines read your site differently. Here's what that means for how you build and write.
Lessons from managing SEO and content for a personal injury firm in a crowded market.
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