About This Project
I built jasonkisnerlaw.com from the ground up for an accident and personal injury attorney based in Hyattsville, Maryland, and managed the site for two years — everything from the site build and on-page SEO to the ongoing blog content strategy. I also designed his firm's logo and established his brand identity, which he has since displayed in his office.
Hyattsville sits in a metro market with a deep bench of well-funded personal injury firms competing for the same search terms. Within a year of launch, the site was ranking in the top 3 of Google search results for his target practice-area and geographic keywords — a meaningful result against that level of competition, driven by consistent local and technical SEO work, locally-relevant content, and a steady cadence of attorney-authored blog articles I wrote on his behalf.
Beyond the site itself, I set up and managed his Google Search Console and Google Analytics accounts, ran keyword research through Ahrefs, and set up his Google My Business (Google Business Profile) listing — the full technical and local-SEO stack behind the ranking results above.
That visibility translated into real business growth: over the two years I worked with him, his firm grew from a 3-person practice to a team of 20.
Note: the site is now hosted and maintained by a different web design agency. The SEO results, brand identity, and logo work described here reflect my time managing the project.
Tech Stack
Bootstrap CSS JavaScript PHP Local SEO Google Search Console Google Analytics Ahrefs Google Business Profile Logo & Brand DesignQuick Answers
- What was built?
- A full website for a personal injury/accident law firm in Hyattsville, Maryland, built from scratch and managed for two years, including ongoing blog content and logo design.
- What results did it achieve?
- A top-3 Google search ranking within one year of launch, in a market with numerous established personal injury firms competing for the same keywords.
- What ongoing work was involved?
- Two years of site management, blog article writing, and SEO upkeep, plus original logo design that the firm now displays in its office.
- What tools were used to manage SEO?
- Google Search Console and Google Analytics for tracking and reporting, Ahrefs for keyword research, and Google My Business (Google Business Profile) for local search visibility.
- What business impact did this have?
- The firm grew from a 3-person practice to a team of 20 over the two years of this engagement.